A2 Sales & Marketing / Amplify by A2
Websites built for real small businesses
We build sites that are clean, conversion-focused and findable. Not just in Google, but in the AI answers where more people now start their search. That AI piece is the part we keep investing in for every client.
Most of our website work grows out of relationships we already have, adding to the content and search foundation a client has built with us. We don't go looking for website projects. When someone finds us through a site we built and the scope and budget line up, we're glad to take it on.
Designed and built by A2
Full builds, from strategy and copy through launch.
Airstream repair and customization
Midwest Silver Stream Customs
A family-owned Airstream shop in Reedsburg, Wisconsin rebranding at the same time it needed a real website. The Squarespace site it had was never professionally built. We rebuilt it around the work: repair, customization and power systems explained plainly, with a clear path to an estimate. Accessibility controls were hand-coded in custom HTML.
Leads doubled since launch
The site converts, it gets found in AI search, and the shop is now booked into spring 2027.
- Full build
- Rebrand
- Copy
- AI search
- Accessibility
- Blogging
Career training
Mildun Training Center of Illinois
Medical and dental assistant training in Wheeling, with students certified in 16 weeks on weekend classes. We moved the site off Squarespace and rebuilt it on Duda for better functionality, with everything a prospective student needs to decide, translated into four languages beyond English because most of their students are not native English speakers. Accessibility controls were hand-coded in custom HTML.
- Full build
- Duda
- Multilingual
- Accessibility
Bookkeeping
SJ Rose Bookkeeping
A woman-owned bookkeeping firm on Chicago's North Shore. We built the first site in 2024 and rebuilt it in 2026, because the business had outgrown it. The new site splits into two clear paths — business and nonprofit books on one side, household bookkeeping and daily money management for families and older adults on the other — so two very different clients each find themselves fast. Service area now reads nationwide, not just Chicagoland.
- Full build
- 2026 redesign
- Accessibility
Medical billing and revenue cycle
Billing & More Healthcare Solutions
A new medical billing company with no name online, no logo and no site, and easy to confuse with Milla's other business in Google and AI search. We built the brand from scratch — logo suite, palette, fonts, hand-drawn icons — then seven pages in English with a full Russian version, so Russian- and Ukrainian-speaking providers finally had something in their own language. The consultation form carries a patient-privacy warning and goes only to Milla.
From domain purchase to live site
One brand, from logo to launch, in November 2026.
- Full build
- Brand identity
- Multilingual
- AI search
- Accessibility
Also built by A2
Earlier builds
Two more sites designed and built by A2, without ongoing maintenance.
Built in partnership
Some clients already have a web company they trust. We handle the design direction, copy, FAQs and search foundation alongside them, so nobody has to start over.
Hair loss solutions
Hair Response
We managed the design direction, copy, FAQs and schema for the new hairresponse.com, working with the company that originally built the site.
- Design
- Copy
- Schema
- FAQs
- Blogging
Home remodeling
Glenbrook Remodeling
Blog content, graphics and AI search work alongside the client's agency, building authority in kitchen and whole-home remodeling. Examples below.
- Content
- Graphics
- AI search
- Blogging
Content built to get found
A closer look at the Glenbrook Remodeling work, since this is where search visibility is actually won.
Kitchen remodeling in Glenview
Written to showcase a standout project and establish Glenbrook as the authority on kitchen remodeling when someone searches with AI. FAQs and schema markup included.
5 cabinet tips
An existing post, reworked for AI search. Updated keywords and current project details, added FAQs, and wrote the schema markup behind the page.
Design event series
A three-post series supporting a multi-day design event. All graphics, all copy and all schema produced by A2.
- You're Invited: Two Free Design Evenings
- Ignite Your Kitchen, No Flame Required
- Beyond the Counter with Dwyer Marble
What is schema markup?
It's a short piece of code behind a page that tells Google and AI tools exactly what they are looking at: a business, a service, a project, an answer to a question. Without it, they have to guess. With it, they know, and they can name you when someone asks.
How a build runs
The same order every time, whether we're building from scratch or working alongside your web company.
1. Strategy first
We start with who you serve and what they actually search, not with a template. Sitemap and messaging get agreed before anything is designed.
2. Copy, then build
We write the words first so the design serves the message. Built on Duda or WordPress, depending on what you need to maintain.
3. Found, not just finished
FAQs, schema and Google Business Profile go in at launch, so the site is ready to be cited by AI search. Plus 30 days of support after you go live.
Let's talk about your site
A short discovery call, no pressure. We'll walk through what you have now, what it needs to do, and whether we're a fit. Every project is scoped to your business, so contact us for pricing or just book time to talk about your site.